Best CRM with LinkedIn Integration for 2024

It’s time to elevate your LinkedIn game. Here’s all about CRM with LinkedIn integrations

LinkedIn is a powerhouse for lead generation, sure. But what if you could up its effectiveness even further? Dive into this guide to discover five CRM systems that seamlessly integrate with LinkedIn. They’ll for sure take your lead gen game to the next level.

If you’re still not sure what you can achieve with a CRM integration for LinkedIn, here is an example of an actual use case of NetHunt CRM’s LinkedIn integration:

Haski’s lead generation team uses the integration to fill their database with high-quality leads. With CRM LinkedIn integration, they can add leads with a single click.  The system adds all the necessary information from a LinkedIn profile automatically. NetHunt CRM’s LinkedIn integration also allows them to instantly and automatically check their database for duplicate leads, ensuring no prospect gets added to the CRM twice.

Based on our review, our top picks for LinkedIn CRM are:

Based on our review, our top picks for LinkedIn CRM's are:

• Best LinkedIn CRM for sales automation: NetHunt CRM
• Best LinkedIn CRM for bulk messaging: Octopus CRM
• Best LinkedIn CRM for enterprise-level businesses: HubSpot CRM
• Best LinkedIn CRM for personalised pitches: Octopus CRM
• Best LinkedIn CRM for sales engagement tools: NetHunt CRM
• Best LinkedIn CRM for large-scale outreach: HubSpot CRM

What is a CRM integration with LinkedIn?

Simply put, a CRM integration with LinkedIn lets you pull valuable data directly from LinkedIn into your CRM system. Think job titles, company names, and even contact details — all at the click of a button. No more tedious manual data entry.

Some LinkedIn CRM integrations take it a step further. For example, they can update the customer card with the user's recent posts. A select few even allow you to message your prospects right from the CRM suite.

Key features to look for in CRMs with LinkedIn integration

So, what should you pay attention to when choosing Linkedin CRM tools?Automatic contact import and synchronization. Remember that time when you spent hours updating your contact info? Forget about it. With the best CRM for LinkedIn, you can effortlessly import and synchronize contacts automatically. This keeps your database fresh and accurate. For instance, NetHunt CRM shows users which LinkedIn profiles are already a part of your CRM and which ones are new. Other than that, you can import contact data to LinkedIn Sales Navigator and use it for creating personalized outreach messages.

LinkedIn Sales Navigator integration. From now on, you no longer need to switch between platforms as you can directly access LinkedIn data within the CRM. Sales teams can leverage LinkedIn's advanced search capabilities and lead recommendations within the CRM. In addition to that, they can send InMail messages and track communications with LinkedIn connections. For instance, NetHunt’s LinkedIn CRM tools automate lead capturing and enrich lead profiles with details like first name, company, title, etc.

Activity tracking and engagement metrics. You already know that LinkedIn CRM integration lets you interact with LinkedIn profiles directly from your CRM. What you don’t know, however, is that the feature allows you to transfer the LinkedIn data directly to your CRM for further reporting and analytics.

Customizable integration settings. What works for a small-scale business won’t necessarily work for an enterprise with complex workflows. That’s why the best LinkedIn CRM is a solution that one can customize according to their needs whether in terms of data points synchronization, data updates, alerts and notifications, and reporting/analytics.

For instance, if your sales strategy focuses on building long-term relationships, you might prioritize syncing contact information and engagement history as well as receive notifications each time a user updates their profile.

Security and data privacy considerations. Look for solutions that use robust encryption standards to protect data both at rest and in transit in order to prevent unauthorized access. Additionally, a CRM that integrates with LinkedIn should comply with data protection regulations, such as GDPR in Europe, and offer access control features so users can ensure that only authorized personnel can access sensitive LinkedIn data. Oh, and don’t forget regular security audits and updates — before you integrate LinkedIn with CRM, ensure the provider has protected it from security threats.

User-friendly interface and setup process. Sure, larger enterprises would definitely benefit from LinkedIn CRM with a complex functionality. But don’t forget that using such a CRM requires extensive training. Meanwhile, it is better for smaller businesses to prioritize ease of use and choose a LinkedIn CRM whose integration doesn’t require much technical expertise.

Top 5 Best LinkedIn CRM Integrations

We’ve told you once, we’ll tell you again; there are loads and loads and loads of CRM platforms. Choosing your best CRM for LinkedIn is no easy task, especially if your top priority is to generate leads on LinkedIn.

We’ve put together a list of 5 different CRM options; different prices, different features, and different focuses. Learn more about them and choose your next CRM system.

NetHunt CRM for LinkedIn

NetHunt CRM is natively integrated with LinkedIn offering a full LinkedIn lead generation feature. With NetHunt's integration with LinkedIn you can:

• Add new Contacts and Companies from LinkedIn to CRM in a few clicks
• Automatically have all the information from LinkedIn profile in a CRM record: first name, last name, job title, company, contact details, etc.
• See on LinkedIn the profiles and companies that are already added to the CRM.
• See on LinkedIn all the previous interactions and tasks related to person's profile and company (if they've been previously added to CRM).
• Added profiles and companies will automatically have a Source in a CRM record (source: LinkedIn).

How to generate leads from LinkedIn with NetHunt CRM:

1️⃣ Sign up with NetHunt CRM.

2️⃣ Download the NetHunt CRM for LinkedIn extension from the Google Chrome Web Store.

3️⃣ You’ll notice a little NetHunt icon next to the LinkedIn profiles you visit. This is the magic button, one hit from which will scrape all of a LinkedIn connection’s LinkedIn data into your NetHunt CRM workspace. Any data that’s publicly available to you on LinkedIn will be kept tidily as a CRM record in NetHunt CRM with all the matching fields.

4️⃣ If a lead isn’t already in your CRM system, the NetHunt icon will be white. If they’re already there - it’ll be blue.

5️⃣ You’ll know a record has been created when their CRM context pops up on the right hand-side of the screen. There you’ll find their CRM data as per the record, a timeline of events related to their CRM activity, and any relevant tasks that need to be completed in relation to their deal.

✅ Et voila! Your LinkedIn lead is generated and captured in the LinkedIn CRM.

This is a full-scale CRM platform with useful LinkedIn functionality. Apart from LinkedIn features, NetHunt CRM offers:

• Customer base organisation and segmentation.
• Custom sales pipelines to see revenue stuck at every stage and block deals.
• Individual emails with custom variables for personalised pitches.
• Bulk email functionality: email templates, unlimited sends, mail merge, mail tracking.
• Sales automation: from lead capture to sequences, tasks, and notifications.
• Integrations with Messenger, Intercom, Google Data Studio, LinkedIn, and more
• Reports, analytics, and sales forecasting

💰 NetHunt CRM features a 14-day free trial, pricing starts at $48/month.

Octopus CRM for LinkedIn

Octopus CRM is a dedicated LinkedIn automation CRM platform.

It helps marketers, business owners, and sales teams conduct lead prospecting, generation, and outreach on a large scale through LinkedIn. Octopus CRM users can reach hundreds of LinkedIn prospects in a day, sending automatic connection requests and messages to specific connections based on LinkedIn’s native search function. Scrape CRM leads straight into a LinkedIn sales funnel.

This is LinkedIn for sales at scale.

• Bulk connection requests
• Bulk messaging between connections
• Endorse skills automatically
• Look at hundreds of LinkedIn profiles a day
• LinkedIn sales funnel

💰 Octopus CRM features a seven day free trial, prices start at $6.99 thereafter.

HubSpot CRM for LinkedIn

HubSpot CRM is a CRM platform with a LinkedIn integration.

HubSpot is a huge CRM provider. If you want to access their LinkedIn integration, your business needs to be subscribed to either HubSpot’s Sales or Enterprise plans. You’ll also need a LinkedIn Sales Navigator subscription. HubSpot CRM’s LinkedIn integration can’t currently import contacts, but you can view LinkedIn data and send InMail from HubSpot’s hub.

HubSpot Sales Hub is a big CRM provider with a LinkedIn integration.

• Full CRM functionality
• Sales engagement tools
• Quote and invoice functionality
• Reporting, analytics, forecasting
• LinkedIn integration

💰 HubSpot Sales Hub prices start at $45; LinkedIn Sales Navigator starts at $99.99

Is LinkedIn good for lead prospecting?

Yes. LinkedIn is a social platform built for professional networking. It facilitates sales teams to find their target audience precisely. There are two types of LinkedIn profile: Company profiles and personal profiles.

B2B businesses can gain a lot by finding out the company they’re targeting; their needs, wants, and even an insight into their existing processes. Then, they can target specific decision-makers within that company via their personal profiles.

It’s a place where professionals connect with like-minded professionals and organisations; a place where they store and make available all their professional data for sales teams and marketers to build better CRM profiles. In addition to these capabilities, the WhatsApp integration with CRM can significantly enhance communication efficiency, allowing for immediate follow-ups and personalized engagement with prospects identified through LinkedIn. If you're exploring tools like Notion, integrating LinkedIn data can similarly enrich your project management and collaboration efforts.

In company profiles you can find important information such as location, industry size, contact information, and content. Personal profiles display names, company names, job titles, locations, and even phone numbers and email addresses... if you’re lucky.

If you can’t find an email address, take advantage of LinkedIn’s native email service. InMail is useful for reaching out to LinkedIn profiles that you’re not yet connected with. InMail is a premium feature, and you’ll receive a monthly allowance of InMail credits depending on which LinkedIn subscription plan you’re on. Learn more about LinkedIn subscriptions.

Alas, if you were to choose just one lead generation channel, it should be LinkedIn.

Benefits of CRM that integrates with LinkedIn for Lead Generation

You might be wondering, "Why do I even need CRM with  LinkedIn integration?" Well, let's break it down.

First off, it streamlines your lead generation process. No more juggling between LinkedIn and your CRM; everything is in one place.

Second, it enriches your CRM data with up-to-date LinkedIn information. This makes your lead tracking and email campaigns more targeted and effective. And let's not forget automation. From sending bulk connection requests to automating follow-up messages, a LinkedIn CRM takes the grunt work out of networking. In short, it's a game-changer for your sales strategy.

The best LinkedIn CRM (yes, there is such if you select your LinkedIn CRM tools wisely) combines the professional networking capabilities of LinkedIn with the customer management efficiency of a CRM system, enhancing business processes and relationship management. Here are some key benefits:

• Easily import LinkedIn contacts into the CRM as leads, ensuring no potential connection is missed, and all data is centrally managed.
• Access comprehensive insights on leads and contacts directly from LinkedIn profiles, including work history, mutual connections, and interests, to personalize sales approaches.
• Automate tasks such as data entry and lead tracking, allowing sales teams to focus on relationship building and closing deals.
• Track all interactions with LinkedIn connections in the CRM, from messages to engagement on posts, facilitating more meaningful conversations and follow-ups.
• Minimize manual data entry errors by automatically updating contact information from LinkedIn profiles in CRM.
• Leverage LinkedIn insights to tailor marketing efforts to your audience's specific interests and needs, increasing engagement and conversion rates.
• Monitor how your LinkedIn network evolves over time and how it impacts your sales funnel, enabling more strategic networking efforts.
• Share LinkedIn insights and interactions with team members within the CRM, ensuring a unified approach to managing relationships and opportunities.

Who Can Benefit from Linkedin CRM?

Short answer — everyone. Small businesses and middle-scale enterprises can extend their reach and start competing with bigger players. Sounds great, right? But wait, they can also eliminate the need to hire larger marketing and sales teams (and potentially save costs).

Other than that, both startups and corporations can integrate the LinkedIn CRM with already existing solutions. For instance, once you integrate NetHunt CRM with LinkedIn, you get an opportunity to manage your email campaigns right in the CRM after the LinkedIn data goes straight to the system .

As for the larger enterprises - CRM with LinkedIn integration helps such businesses expand their corporate networks, perform large-scale marketing campaigns, and generally use the LinkedIn data for in-depth reporting and analytics.

What about company departments? Whether you’re a sales representative needing better lead tracking or a marketing specialist aiming to reach a wider audience, a LinkedIn CRM sync can automate your LinkedIn lead management. This leaves you more time for other tasks and helps you capture more leads. Even recruiters can benefit from using LinkedIn CRM once they learn how to streamline candidate sourcing with CRM.

Still not persuaded that LinkedIn CRM can bring your business to a new level? Let us tell you a story. There once was a company called HURMA - a rapidly growing startup, in fact, that already tried to grow even faster with Pipedrive CRM. Unfortunately, the solution didn’t match the company’s needs. What HURMA needed was a customizable and cost-effective CRM that could improve lead tracking and streamline company’s communication with customers and prospects.

So, they switched to NetHunt LinkedIn CRM. Did it help them? Oh, yes:

• It eliminated the need for manual lead distribution (finally, the right salesperson could contact the right leads and, eventually, sell faster);
• Ensured automatic data updates (for instance, if a customer changes their LinkedIn profile data, NetHunt automatically changes it as well and notifies you about it);
• Integrated our CRM for HURMA with the Google Workspace for better client communication.

The best part? The company could finally forget about multiple tabs and started managing all its processes in one place.

Another great example of how NetHunt CRM helps businesses grow more clients with effective communication (read as ‘social media integration’) is the case of Recom, the company helping businesses generate more clients. The biggest problem? 90% of the time business developers were prospecting, and they had to communicate with prospects and clients MANUALLY.

So, how did NetHunt LinkedIn CRM help Recom gain x5(!)  more clients?

• We’ve provided full Gmail integration to centralize the company’s workflows (yes, you got it right - one place for all operations);
• We’ve integrated NetHunt LinkedIn CRM with the company's communication channels to automate lead management and streamline outreach. For instance, LinkedIn integration with CRM helps sales teams to automatically sync contact information, track leads, and schedule follow-ups, all based on the LinkedIn data;
• We’ve also automated entire email sequences and integrated the system with Looker Studio so Recom could generate reports on the number of emails sent, customer responses, etc. Obviously, due to the LinkedIn CRM sync, Recom could use the data extracted from the LinkedIn profiles for more accurate reports and forecasting.
• Voilà! This is the secret to how one startup gained 5 times more clients. You call it magic? We call it NetHunt CRM.

FAQs

Bottom line

If you’ve been looking for an all-in-one tool that takes your sales and marketing game to a brand new level - you’ve found it. With LinkedIn CRM, you can supercharge your lead generation, sales, and contact management processes. Import and sync your LinkedIn contacts, get access to valuable customer data, and craft personalized messages without missing a beat.

In the end, less manual work - more time to close important deals, right?

Most enterprise-level businesses will find HubSpot to be the best Linkedin CRM option due to its complex functionality. However, middle-scale and small businesses will like the simplicity and user-friendly design of other systems on the list.

Meanwhile, NetHunt CRM combines the best of two worlds. It offers the beauty of simplicity with its intuitive interface, effortless navigation, and customizable features, all powered by robust LinkedIn integration.

Still sitting on the fence?  Try NetHunt CRM today to convert more leads tomorrow. Don’t worry, it’s free - no credit card required.

Don’t forget to share this post with friends and colleagues!